Borussia Dortmund midfielder Kevin Grosskreutz believes his club are at the beginning of a glorious new era.
Bayern Munich president Uli Hoeness may not be among that number, though Grosskreutz is not worried about his claims that Bayern have the better team.
"That does not interest me," he said. "I only know that we are not going to lose in Munich.
"We don't care about what other people say. We just concentrate on doing our own jobs."
Dortmund currently hold a 12-point cushion at the top of the Bundesliga and a 15-point advantage over Bayern.
However, the title remains a taboo subject in Westphalia.
"You don't win the league just by talking about it," added Grosskreutz in an interview with the Tz newspaper.
"Many people are now acknowledging the good football that we are playing.
"I think that many people are hoping that we win the title, but there are still 13 games to go."
Winning the title this year would only be the beginning, though, as Grosskreutz says he and his team-mates are hungry for lasting success at the Westfalenstadion.
"We all want to stick together," he said. "We have taken an oath amongst ourselves.
"Almost all of us now have contracts up to 2014. We are an extraordinary troop.
"Everything is right, from the coach to the manager to the players."