Chelsea chairman Bruce Buck insists the club still has no plans to leave Stamford Bridge, despite the stadium's capacity of under 42,000 seats.
The Blues are dominating English football on the field after winning both the Premier League and FA Cup trophies last season and Carlo Ancelotti's side are sitting pretty at top this term after seven games.
But the West Londoners' lie eighth in the table when it comes to attendance averages and a move away from the Bridge has long been mentioned to help them compete with the type of revenues Manchester United and Arsenal command from their gate receipts.
And while Buck admits Chelsea will never rule out leaving their 105-year home, the Blues chairman insists the capital outfit are making up for a smaller capacity venue by focusing on revenue from commercial activity, sponsorship and new media.
He told Sky Sports News."There is a lot of history and tradition here at Stamford Bridge.
"The club has been here since 1905 and so it's very difficult for us to make the philosophical decision that we are going to move on.
"Certainly we wouldn't leave West London or thereabouts and there are very few sites available.
"We have to do things with our other commercial activities to make up the deficit that is created by the fact we don't have a 60,000 seat stadium.
"I can't say that we will never move or have a new stadium but at the moment, it's not at the front of our agenda.
"What's at the front of our agenda is increasing our commercial activities, increasing how our sponsors and increasing how we use new media."
