Ayre takes pressure off Rodgers
Tottenham goalkeeper Hugo Lloris says his first year in the Premier League will help him to be even better next season.
The 26-year old impressed after joining from Lyon last summer and eventually claimed the No.1 position from Brad Friedel.
Lloris soon became a fans' favourite at White Hart Lane but the France captain believes he can build on his experiences and continue to improve.
"I think it will be easier next season because I will have one season behind me, with one season of experience of the Premier League," he told the Tottenham and Wood Green Journal.
"This season was important for me because it was a new step in my career. I discovered a lot of new things and I really enjoyed my first season."
Lloris had to wait until October to make his Premier League debut and he says it was a frustrating period for him.
"It was maybe not easy at the beginning because the manager made the choice, which I respect," he admitted.
"But after that, when I got to play a run of games, it was better for me and now I really appreciate playing for Tottenham and playing at White Hart Lane with great fans.
"They travel everywhere, in Europe or in England, and I have a big respect for that - and I think all the other players do as well.
"I think there is a big communion in White Hart Lane between the players and the fans. We won a lot of important games this season, like against Arsenal and Manchester City, where we felt the power of the fans. It's a great feeling.
"I had a lot of good moments this season, I hope to have great moments in the future and I also hope to win trophies with Tottenham.
"It's very important for the club and also for the players and the supporters, to grow up together, and why not do that next season?"
Rodgers' first season in charge saw some progress made, but the Reds still finished 12 points adrift of fourth place.
Bridging that gap, having improved one place and five points on predecessor Kenny Dalglish, will not be easy and will be more difficult if the club cannot hang on to striker Luis Suarez.
A good transfer window would help, but there is still plenty of ground to make up before Liverpool can return to Europe's elite club competition for the first time since the 2009-10 campaign.
"If we can add quality to the group over the summer and improve on the things which let us down then that will stand us in good stead for next season," Ayre said.
"The expectation is keep progressing and of course our ambition is to play in the Champions League.
"This football club is steeped in the tradition of the European Cup. That's where everyone wants to be from the owners down.
"But there is no point saying we expect to finish in this position.
"All that does is just focus everybody - the world's media - on a particular place.
"We want to be playing in the top flight of European football. That's why fans buy tickets because they want to see Liverpool at that level.
"Our ambition is to get there. Whether we do that one year, two years or three, we will see. That's where Liverpool Football Club should be."
Ayre is confident Liverpool's lack of European football will not impact on their recruitment of top talent this summer.
The requirement from owners Fenway Sports Group is to target younger players who have a better resale value, although exceptions will be made in certain circumstances.
One of those is centre-back Kolo Toure, whose acquisition on a free transfer from Manchester City at the age of 32 was seen as important due to the retirement of the vastly-experienced Jamie Carragher.
Of more importance will be the type of player like Celta Vigo forward Iago Aspas, who is expected on Merseyside next week for a medical with Liverpool having already agreed a ?7.7million fee.
"We can still attract top players to Liverpool," Ayre is quoted as saying in the Liverpool Echo.
"Look at the last transfer window when we brought in Philippe Coutinho and Daniel Sturridge. Both had a huge impact on the team.
"As long as we continue to bring in players of that quality we'll be heading in the right direction.
"I've never been in negotiations with anyone who has said they don't want to sign for Liverpool because we're not big enough or not successful enough.
"We can still attract top talent. It's about finding the right talent at the right price. The deal has to be right for the club.
"We're focused on finding great young talent like Sturridge and Coutinho but we also need experience and leadership.
"It's about getting the right balance."
Liverpool are still awaiting an answer from striker Andy Carroll to a proposed ?15million-plus deal to West Ham but the summer clear-out has begun with third-choice goalkeeper Peter Gulacsi joining Red Bull Salzburg.
The 23-year-old Hungarian, who joined Liverpool in 2008 and had loan spells at Hereford, Tranmere (twice) and Hull but never made a first-team appearance, has signed a four-year deal with the Austrian club.