Adidas launches defense of 'sexist' Manchester United women's shirt
Sports giant Adidas has defended the women's version of the new Manchester United home shirt, which has received widespread criticism for its 'sexist' design.
The German sportswear manufacturer recently signed a 10-year deal, worth £750 million, to succeed Nike as United's kit supplier, but Saturday's unveiling of the clubs 2015-16 designs was met with conjecture when the female alternative to the main strip was condemned by many on social media for its 'discriminatory' plunging neckline.
But an Adidas spokesperson insisted in a statement that the garment was developed after consultation with supporters, and also cited a local newspaper poll which saw 75 per cent of readers back the design.
"Adidas provides an adult shirt which is a replica of what the players wear," the statement read. "Based on research from fans, we also offer a women's shirt as part of our lifestyle range of products. This range has a slightly different design and fit to give fans a choice."
While United and Adidas have yet to reveal designs for their away and third-choice strips for the coming season, Old Trafford's East Stand seating has already been reconfigured to include the Adidas logo ahead of Saturday's Premier League opener against Tottenham.
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