Watch an insane 766-shot table tennis rally end with a dud

On Thursday at a ITTF table tennis competition in Qatar, competitors Li Jie of the Netherlands and Japan's Hitomi Sato locked in for an epic rally that lasted 766 shots. The rally lacked some of the acrobatic feats we've seen in other memorable exchanges, but it wins for endurance and consistency.
It went on for so long.
The full video is above, but you have things to do, so watch this quick highlight package:
https://www.instagram.com/p/BQ3jolyFg7k/
WHO IS RESPONSIBLE FOR THAT ROGUE PING PONG BALL!? Shame!
According to SB Nation, the "Expedite System" went into effect after the 10-minute rally -- a format that forces more aggressive play because the receiving player automatically scores after 13 successful returns.
This may have been one of the longest rallies in ITTF history, if not the longest, but according to the Guinness World Records the longest table tennis rally occurred in 2014 when a couple of British guys went back-and-forth for nearly nine hours.
