The Decision - Live Blogging The Announcement

The Decision - Live Blogging The Announcement

Published Jul. 8, 2010 12:20 p.m. ET

Mark Dowley, a partner at William Morris Endeavor, who put the show idea
together with Maverick Carter, told CNBC that two companies, University
of Phoenix and Bing, got the most ad time (2 minutes). University of
Phoenix donated its ad time to the Boys & Girls Clubs. None of the
other companies with ads are running any new creative specific to
LeBron. Dowley did say, contrary to what ESPN had said yesterday, that
LeBron won't announce what team he is going to within the first 15
minutes of the show.
FWIW: disparate opinions among gms, agents, league
HQ officials today about where LeBron is going, but consensus on 1
thing: it's not Mia.




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