Tony Romo is in the argument of best brand promoter in sports. Since 2009, the Dallas Cowboys quarterback has become synonymous with Starter sportswear.
If Romo participates in a golf outing, he's wearing a Starter shirt. While throwing out the first pitch at a Texas Rangers game two weeks ago, Romo wore a Starter hat. When the Super Bowl was in Arlington, Romo shot an advertisement for the brand with rapper/actor Ludacris. Last year's Super Bowl, Romo tweeted during the game from Starter's official Twitter account.
Romo's first picture with his baby boy even included Romo wearing a Starter hat.
"It's a brand that represents high-quality performance gear at an affordable price," Romo said last month while doing a Starter photo shoot. "Growing up, that was something I always looked for because I was going through shirts like they were water."
But things have reached a new level with Romo and the clothing line that is sold exclusively at Walmart. During a recent photo shoot, the 32-year-old was holding his son, Hawkins Crawford Romo, who, like his father, was wearing a Starter hat.
Hawkins, who was born in April, hasn't even began walking and he's already advertising for the same company as his father. The photos were sent out by Starter as a Father's Day promotion.
Romo doesn't talk often about family life when he's around the Cowboys' Valley Ranch practice facility but he said Tuesday that he's excited about celebrating his first Father's Day as a dad.
"I'm excited to see what my son is going to get me for Father's Day," Romo joked.
Did the franchise quarterback toss his two-month-old any hints?
Romo: "Yeah, I've thrown a few his way."
Follow Jon Machota on Twitter: @jonmachota
