Report: Burger King paid big money for mascot to accompany Mayweather

Published May. 4, 2015 1:31 p.m. ET

Jimmy Traina

To many people, Floyd Mayweather and Manny Pacquiao failed to entertain in the ring, but both managed to generate buzz with their entrances.

Pacquiao was hilariously accompanied to the ring by Jimmy Kimmel while Mayweather had Justin Bieber and the King from Burger King.

According to ESPN's Darren Rovell, the fast-food chain paid more than $1 million for the mascot's role in Mayweather's entourage.

ICYMI: Burger King paid for king to walk in with Floyd Mayweather. Estimated to cost $1M+ pic.twitter.com/hCj6TCEC42
— Darren Rovell (@darrenrovell) May 4, 2015