SAN
DIEGO – Following Sunday’s final game of the 2013 Padres
season, FOX Sports San Diego (FSSD) reported today that the 2013 Padres ratings
finished overall 30% higher than last season.
In
2012, San Diego Padres games on FOX Sports San Diego finished with an overall
average rating of 1.86. The 2013 average finished at a 2.42, up 30% from last
year and equating to just over 26,000 households per game.
In
addition, FOX Sports San Diego finished the 2013 season sold out of commercial
inventory within live Padres programming. “In cooperation with our great
advertising partners, we developed integrated promotions which helped drive an
increase in demand,” said Wayne Guymon, FOX Sports San Diego VP of Sales. “Due
to the demand we experienced in 2013, we have already secured significant commitments for 2014 Padres
baseball.”
