OKTC needs a celebrity endorsement or better yet, a brand ambassador

Published Aug. 15, 2013 1:00 a.m. ET

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With Clay’s recent purchase of a few thousand pairs of pants to launch OutkickGear.com, the site’s partnership with Fox Sports, and Clay’s new gig on the Fox Sports 1 college football game day show, it’s fair to surmise (albeit incorrectly) that OKTC has become a worldwide multiplatform, multimedia conglomerate. However, as Clay has made clear over the years, he doesn’t have the looks (or fashion sense) to be the face of such a rapidly growing empire.

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