Money is still king in NCAA

Money is still king in NCAA

Published Dec. 29, 2010 5:19 p.m. ET

By Bruce Hooley
FOX Sports Ohio
Wednesday, December 29, 2010

Ohio State raked in $68 million in football revenue last season to rank second nationally behind Texas.

The Buckeyes rolled $32 million of that back into the sport to outspend the Longhorns by $10 million on football alone.

That gives the impression OSU is one of the big dogs when it comes to college football. Instead, it

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