Isaac Bruce is in a local St. Louis commercial and it is ...
Classic case of ex-athlete, small business and horrible marketing all coming together for the local TV perfect storm. If awkwardness were to be damned, this is pure genius -- but it's not. Here is Isaac Bruce, the Greatest Show on Turfer Isaac Bruce, and Ryan Kelley, "MORTGAGE EXPERT" wearing Ryan Kelley "MORTGAGE EXPERT" jerseys and doing a touchdown dance that looks more like the Michelle Tanner shimmy than any TD celebration I've ever seen.
I would love to have been a fly on the wall for the creative process of
this commercial. I'm hoping Ryan Kelley "MORTGAGE EXPERT" had the idea
for Ryan Kelley "MORTGAGE EXPERT" jerseys, because those just scream
"MORTGAGE EXPERT." Such a boss move. Nobody at the office could question that. Compliments for days.
P.S. Ryan Kelley's entry is flawless. Just an athlete being an athlete -- or MORTGAGE EXPERT being a MORTGAGE EXPERT!
And just for the comparison, here is a Michelle Tanner dance video.
-@JASEBANDELOW