The Pac-Man logo will once again be the Hawks' primary logo, the team announced Monday, but with an updated twist.
The insignia, which was used from 1972-95 and during the record-setting 2014-15, will now be encircled an Atlanta Hawks Basketball Club wordmark.
"Our fans have been so excited by the return of the iconic Pac-Man logo. This season, we set merchandising sales records for Hawks and Pac-Man gear so it was a natural move to make Pac-Man the primary logo for the Atlanta franchise. The addition of the Atlanta Hawks Basketball Club to the logo is just as meaningful as it speaks to our belief system that an inclusive and welcoming culture to all Atlantans is the only way to truly be a successful franchise," CEO Steve Koonin said in a statement.
In a release, the Hawks said the "new Basketball Club designation reflects our commitment to improving the quality of our fan experience, building an emotional connection with our fans and maintaining an inclusive environment that welcomes all people."
The franchise also unveiled a secondary logo that that includes a basketball with wings, paying tribute to the history of the city. (See below)
"Our new secondary logo represents the storied history of our proud city. Being True to Atlanta means embracing all parts of its history and we are proud that this logo illustrates that so wonderfully," Koonin said.
The Hawks will unveil a full brand identity, including the most modern and cutting-edge uniforms in the NBA prior to the NBA draft.
