Gators get their own themed breakfast snack

Gators get their own themed breakfast snack

Published Aug. 21, 2012 10:36 a.m. ET

The unmistakable Gator-head logo seems to be everywhere these days.

It will be painted in the middle of Florida Field for football games this season. It's all over T-shirts and key chains and other items in the UF Bookstore and other retail outlets near campus.

Oh, and it's going to be on boxes of Pop-Tarts soon. Wait, Wheaties, right? Nope, Pop-Tarts.

Florida is one of five schools to partner with Kellogg's on a limited edition of its famous breakfast treat. Michigan, North Carolina, Arkansas and Georgia are the other schools involved.

The Gators' specialty flavor is (wait for it . . .) Florida Gators Strawberry, according to various Twitter pictures and Internet reports.

The other flavors of the limited edition Pop Tarts labeled as "Printed Fun" are Go Blue Strawberry (Michigan), Bulldog Berry (Georgia), Razorback Red (Arkansas) and Tar Heel Blue (North Carolina).

ESPN Sports Business reporter Darren Rovell tweeted the picture of the Gators-themed Pop-Tart box. The flavored treats are expected to be available in stores soon.