FOX Sports Southwest has teamed with the Dallas Mavericks this season to
offer fans throughout the team's home television region a unique
opportunity to ride in style and attend a Mavericks home
game.
The FOX Sports Southwest Mavs Express, a
56-passenger VIP luxury coach, makes its maiden voyage Wednesday, Oct.
30 to transport First Responders from West, Texas to attend the Hawks
vs. Mavericks Opening Night game and festivities at the American
Airlines Center in Dallas.
Throughout the season,
the bus will transport fans to the game, who will be greeted upon their
arrival by FOX Sports Southwest Girls Kaime and Liddy as well as the
Mavs ManiAACs. Mavs Express guests will enjoy a round-trip ride and free
tickets to the game, compliments of the Dallas Mavericks and FOX Sports
Southwest.
"We're always looking for ways to show
our appreciation for Mavericks fans," said FOX Sports Southwest
Marketing Director Mary Hyink. "The Mavs have such a loyal fan base. We
want to reward them with the opportunity to hop on the Mavs Express and
enjoy the VIP experience."
FOX Sports Southwest is making the
promotion available to Dallas Mavericks community partners, radio
affiliates and team sponsors.
FOX Sports
Southwest is the local television home of the Dallas Mavericks. The
regional sports network televises 79 Mavericks games annually in
high-definition and team-related shoulder programming to the team's home
television region. FSSW reaches over 10 million cable and satellite TV
homes in Texas, Oklahoma, Arkansas and Louisiana.
