Cowboys VP: Brand draws players to Dallas

Cowboys VP: Brand draws players to Dallas

Published Jun. 8, 2012 5:51 p.m. ET

Cowboys executive vice president Stephen Jones recently spoke with about the type of players the franchise has attempted to acquire over the last few years.

Those quotes were used in a story about how the Cowboys are trying to avoid players that will have a sense of entitlement if they're playing on one of the biggest stages in sports.

Albert Breer, who wrote the story, also chatted with a high-ranking Cowboys team official that said playing for the Cowboys isn't for every NFL player because, "That star on your helmet allows you to choose the wrong path a little easier."

That official went on to say the Cowboys are looking to stay away from the "me" guy and focus on the players concerned most with team goals. Judging by the roster moves that have been made since Jason Garrett became head coach, the organization appears to be practicing what they preach.

"At the end of the day, you can have a great career in Dallas, but if you don't have those Super Bowl rings, you're not gonna be thought of nearly as high as the previous Cowboys who have those rings on their fingers," Jones said.

Jerry Jones' son says that the Cowboys' history and popularity makes it easy to acquire free agents. But adding ones that "thrive under pressure" is most important.

"People want to play in Dallas. It's the brand," Jones said. "If you talk to (agents), they say, 'Dallas is on national TV more than anyone, and we want our clients playing on national TV.' If they play well, they're going to the Pro Bowl and getting All-Pro, they're getting recognized."

Jones added: "The guys that want a free ride, that wanna ride that tradition, are guys we don't want around here. And I don't think we have any around here that are like that. The guys we have predominantly today, and I'd say we've had it this way for five years, are guys who wanna do what it takes to win. We just gotta get over the top. But our good players and our leaders, I promise you, it eats at them that they haven't won a championship."

One of the more interesting items shared by Jones when talking about the Cowboys' popularity is that at one time, the team had 18 players and coaches with radio shows.

As he said, "People can't get enough of the Cowboys. And it can be something that can be with you for the rest of your life if you go win a championship, because there's nothing like it when it's rolling."

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