The Ohio State Buckeyes are one of Nike's most recognizable clients, so it's no surprise that the company likes to use the Buckeyes in their advertising.
Last year, it was Urban Meyer channeling his inner Dean Martin and singing 'Winning in a Winter Wonderland'. This year, the Buckeyes are featured in Nike's new 'Choose Your Winter' commercial.
The commercial is narrated by actor Chris O'Dowd, and shows the Buckeyes practicing in what looks to be the equivalent to the 'Snow Bowl'.
Coincidentally, the Buckeyes played their coldest game on record since a game against That Team Up North in 1964 on Saturday against Minnesota, just one day after Nike released the commercial.
Today's game-time temp of 15 degrees marks coldest game on record for the Buckeyes since TTUN in 1964 (20 degrees) via @ESPNCFB. #GoBucks
— Ohio State Buckeyes (@OhioStAthletics) November 15, 2014
Now, that's some impressive advertising.
In the description of the commercial on their YouTube page Nike says, "Every winter, the weather provides easy excuses. With Nike Hyperwarm, all athletes can keep working hard, winning in any conditions."
I'd say that's exactly what the Buckeyes did in Minneapolis yesterday holding off those ice cream eating Golden Gophers.
