The Brewers are set to unveil a unique attraction at Miller Park that honors one of the city's most important baseball figures.
Before Milwaukee's game against Arizona on Friday, the team will open to the public the Selig Experience, a state-of-the-art feature celebrating Allan H. (Bud) Selig, the franchise's first owner and the former commissioner of Major League Baseball.
Created by the design agency BRC Imagination Arts, the Selig Experience, a 1,500 square-foot space located in the left-field corner of the stadium's Loge Level, will be accessible during every Brewers home game. Admission will be free for ticketed fans -- every game, there will be two reserved shows and other shows that are first-come, first-served -- and the attraction will also be open for select tours. Fans can register in advance to visit the Selig Experience by visiting Brewers.com/SeligExperience. Certain rules apply to registration and attendance.
The exhibition includes authentic artifacts from Selig's tenure as owner, plenty of Milwaukee baseball history and, according to a team press release, it "celebrates the fans' love of the game, as told through the story of the Brewers founder."
The highlight of the Experience is a multimedia show that describes how Selig successfully brought the Brewers to Milwaukee, thus saving baseball in the city. It also details his commitment to building Miller Park and his efforts to grow the game in his hometown. The multimedia presentation culminates with a "surprising encounter" with Selig inside a reproduction of his old County Stadium office -- an interaction made possible by "a technology found in only a handful of exhibits around the world."
Hopefully, though, as Selig said at Miller Park on Opening Day in April, the design team left out of the Experience the hole through which rain poured into that old office.
