Bowlsby out to alter perception of Big 12

Bowlsby out to alter perception of Big 12

Published Aug. 22, 2012 3:15 p.m. ET

AMES, Iowa (AP) -- New Big 12 commissioner Bob Bowlsby views the league as healthy and stable, with its 10 members committed to each other.

Now he's trying to get everyone else to see it that way too.

Bowlsby says one of the Big 12's biggest immediate challenges is in changing public perceptions of the league. Many of those who saw the league brought to the brink of extinction more than once still look at it as a shaky alliance of disjointed institutions.

Bowlsby acknowledged during a visit to Iowa State that even he was skeptical of how dedicated the Big 12's members were to each other. But Bowlsby says those concerns were alleviated by the leadership of the member institutions. Bowlsby left one of the nation's top athletic director jobs, Stanford, for the Big 12 in May.