Sports TV network to use Olympic broadcast center

Sports TV network to use Olympic broadcast center

Published Nov. 29, 2012 1:51 p.m. ET

Part of the broadcast center used by the world's media during the London Olympics will be converted into a production hub for a new sports television network.

Communications giant BT has signed a 10-year lease to be the anchor tenant of the building in Olympic Park.

Conversion work will start Feb. 1 ahead of next summer's launch of BT Sport, which paid $395 million a season to become a new broadcast partner for the English Premier League.

The deal is part of London Mayor Boris Johnson's efforts to secure a revenue-generating legacy for all Olympic venues.

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Next week, West Ham is expected to be confirmed as the preferred bidder to take over the Olympic Stadium.

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