Heineken signs on as Formula 1 sponsor

Heineken signs on as Formula 1 sponsor

Updated Mar. 5, 2020 12:14 a.m. ET

MONTREAL (AP) Heineken and Formula One have agreed to a partnership that will make it the circuit's official global beer.

The multi-year deal was announced on Thursday at the Canadian Grand Prix. On hand for the unveiling were three-time Formula One world champion Sir Jackie Stewart and Stephanie Sigman, who played opposite Daniel Craig in the Bond movie ''Spectre.''

Heineken becomes a title sponsor of the race in Monza, Italy, this September, and two more races starting next year. It will also have a presence at most other races, from concession sales to party areas and other fan experiences.

The beer's name or logo will not be visible on any of the racecars, the company said. The deal also includes a ''responsibility message.'' Heineken unveiled a logo with a steering wheel crossing out a beer bottle that said, ''If you drink, never drive.''