Wie scores new car sponsor; LPGA to benefit too
Published
Feb. 10, 2010 12:00 a.m. ET
foxsports
Kia Motors America is getting involved with the LPGA Tour, agreeing
to an endorsement deal with Michelle Wie and a title sponsorship
for a new tournament at La Costa Resort.
Considered among the most popular female players, Wie will be
the official golf ambassador and spokesperson for Kia Motors. Terms
of the deal were not announced.
The Korean-based automaker also will be title sponsor of the
Kia Classic, to be played March 25-28 at La Costa Resort north of
San Diego. It will be the first time the resort has been on a
national golf stage since the Match Play Championship left for
Arizona in 2006.
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