Report: Humana to be title sponsor of Bob Hope

BY foxsports • April 4, 2011

A magazine is reporting the Bob Hope Classic has a new title sponsor and a new format.

Golfweek magazine reported Monday on its website that Louisville, Ky.-based Humana has agreed to become the title sponsor for the tournament in the Palm Springs, Calif., area that traditionally starts the continental West Coast swing.

It cited two sources that were not identified.

The Bob Hope Classic has been without a title sponsor since Chrysler bailed out after 2008 during the financial crisis.

The magazine also reports that the tournament will change its format from a five-day event to a four-day tournament. That had been seen as one of the problems the Hope had in attracting a better field. It also reported the tournament would be played on three golf courses instead of four.