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You have to give it to Bo Pelini.
Or maybe you have to give it to Nebraska's social media and marketing teams.
Either way, the Nebraska head coach has had quite an offseason on the Internet, using creative ways to change the public's perception that he's a gruff, no-fun guy.
The remake-Bo social campaign began at the spring game when Pelini ran onto the field with a cat, an homage to a fake Pelini Twitter account that has 100,000 followers as of Friday morning.
Then he began his address at Big Ten Media Days earlier this week by giving an update on the cat, saying it traveled with him to Chicago and was up in the hotel room taking a nap. Everyone laughed.
Today, Pelini offered his modeling services as Nebraska unveiled new uniforms they'll wear on Homecoming.
Here's video of Pelini bursting into the team meeting room and messing with a few people before taking off his helmet and unveiling who was underneath the pads:
