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USC Trojans
USC Trojans
Report: USC sells L.A. Memorial Coliseum naming rights to United Airlines
Published
Jun. 30, 2017 6:28 p.m. ET
Sports Illustrated, Jeremy Woo/Sports Illustrated
The Los Angeles Memorial Coliseum might have a new name pretty soon: Sports Business Daily reports United Airlines will pay more than $70 million over the next 15 years for the naming rights to USC's football arena.
The revenue will reportedly help offset the $270 million renovations to the stadium, which are in the early stages. The coliseum is set to reopen in time for the 2019 football season. Fox Sports, through a partnership with USC, helped sell the rights. It remains unclear how United will use its brand name with regard to the stadium.
United CEO Oscar Munoz is a USC graduate, Sports Business Daily notes.
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The coliseum is the proposed host for the opening ceremonies and track and field events as part of L.A.'s 2024 Olympic bid.
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