Nike event and sales result in huge numbers for Tennessee

Published Jul. 2, 2015 3:10 p.m. ET

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The University of Tennessee, in collaboration with Nike, did a masterful job of creating anticipation for the school's switch to the Swoosh on Wednesday, July 1. But could anyone foresee this much success on day one of the union?

First the viewership results for Tennessee's unveiling show:

Record sales were recorded at the Tennessee campus store:

As well as mind-boggling numbers during the first 12 hours of sales on the school's online store:

No words can better describe the union between Tennessee and Nike then ones from Butch Jones himself: 

Sounds about right to me. 

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