It's official: Texas unveils 'Longhorn Network'

Published Apr. 3, 2011 4:04 p.m. ET

foxsports

The University of Texas unveiled the name of its new television network Sunday, keeping it simple by calling the channel the Longhorn Network, or LHN.

Texas struck a 20-year, $300 million deal with ESPN to create the network, which is scheduled to launch in August. It had been nicknamed the ''Longhorn Network'' when first announced and officials agreed the name best captured the brand of the university.

Texas and ESPN have yet to sign a deal with cable or satellite distributors. Sunday's announcement was supposed to include a short promotional video for reporters, but it didn't work.