Hill's parents reportedly file trademark for 'Kenny Trill'

Hill's parents reportedly file trademark for 'Kenny Trill'

Published Sep. 11, 2014 7:13 p.m. ET

The parents of Texas A&M starting quarterback Kenny Hill have reportedly filed for a trademark of their son's nickname: "Kenny Trill."

According to ESPN, they plan to use it on sports apparel, an endeavor others have apparently gotten a head start on:

Despite starting only two games, Hill is already a hot commodity. Sources tell ESPN.com that the Texas A&M licensing and compliance departments have sent out cease and desist letters to five online sites selling "Kenny Trill" shirts. (The NCAA puts the burden on schools to stop makers and retailers from selling merchandise.)

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The tradermark was reportedly filed on Sept. 3.

The image below was posted to Twitter, allegedly showing paperwork for the trademark:

ESPN reports that a Louisiana man filed for the trademark before Hill's parents but that he would need Hill's consent in order to obtain it.

With the Aggies stomping South Carolina in their season opener, the nickname Kenny Football quickly started gaining steam. Former A&M quarterback Johnny Manziel even endorsed the adaptation of his nickname -- Johnny Football -- on Twitter.

But the nickname proved to be short-lived after Hill weighed in, saying he prefered Kenny "Trill" -- a mashup of true and real. 

Whether this one sticks now will largely depend of whether the sophomore QB can keep up the stellar play. Hill has a 70.9 completion percentage, 794 yards, and seven TDs in his first two games as A&M's starter.

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