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It's a pretty simple equation: The more you win, the bigger value you become to your school.
In the case of Oklahoma Sooners coach Bob Stoops, he's provided year upon year of value to OU, posting a dozen double-digit win seasons among his 16 in Norman, including half of those seasons being at least 12 wins.
No matter the dollar figure Stoops was earning during those seasons, his price per win was always a big-time win, or value, for Oklahoma.
That changed in 2014 when Stoops' Sooners posted just eight wins for the first time since 2009 and for just the third time since going 7-5 in his first season in 1999. Stoops' team won 43 games between 2010 and 2013. That's value.
However, in a price-per-win ranking of the 25 highest-paid college football coaches by CBS Sports, Stoops finished in the hardly coveted second spot, taking in $632,229 per win last season.
Only Texas' first-year coach Charlie Strong earned more money per win, $833,378. In this ranking, nobody wants to be No. 1. Or No. 2 for that matter.
In the Big 12, Baylor's Art Briles is delivering his school the biggest bang for its buck. He earned $285,013 per win as the Bears went 11-2 last season.
The only bigger value in all of college football last season, according to CBS Sports, was Florida State's Jimbo Fisher, who got the Seminoles into the playoffs one season after winning the national title. He took home $276,282.
TCU's Gary Patterson wasn't too far behind, earning $358,333 per win after leading the Horned Frogs to a 12-1 record.
Of course all Stoops has to do turn the tables is do what he's always done, just win, baby. Do that and he'll quickly return to where he's mostly made his living over the last 16 years, in the bargain bin.
(h/t CBS Sports)
Photo Credit: Kevin Jairaj-USA TODAY Sports
