Hearts and SRM Ltd have confirmed that both parties have agreed a contract extension until the end of the 2015/2016 season.
The Edinburgh club have been major commercial partners with SRM since 2010 and have now secured the future of their relationship.
A club spokesman said: "We are delighted to have secured a value-enhancing extension to this franchise operation.
"The importance of having experts in a particular sector such as retail cannot be underestimated and the new agreement is designed to provide further benefits to the club and our supporter base for the forthcoming seasons.
"We have received very good feedback in this area of our business and this is the result of the positive partnership approach we endeavour to create with every business that wants to benefit from its connection with Hearts.
"The recent on-field success of the club has also been very ably reinforced by our off-field partner at SRM."
