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Former refereeing great Pierluigi Collina is fronting a UEFA commercial calling on players, coaches and fans to respect match officials when five-referee trials start in Champions League group play on Tuesday.
The Italian promises that "now we see more" in a 30-second film being shown on stadium giant screens and by broadcasters.
The promo features clips from last month's European Super Cup match between Inter Milan and Atletico Madrid aiming to show that an extra official behind each goal improves communication and decision making.
UEFA believes the five-referee system can curb demands to use video technology for goal-line and penalty area decisions.
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Collina, who handled the 2002 World Cup final, heads UEFA's referee training program.
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