Denmark striker Nicklas Bendtner could face action from UEFA after dropping his shorts to reveal a gambling logo on his underwear during a goal celebration against Portugal at Euro 2012.
Bendtner lifted his shirt and tugged down his shorts to clearly expose bookmaker Paddy Power's name after scoring his second goal to equalize in the 80th minute of Thursday's Group B game in Lviv, Ukraine.
The Irish bookmaker responded with congratulatory tweets, even before Portugal grabbed a late winner in the 3-2 victory, before later claiming credit for the "lucky" underwear briefly keeping Denmark in the game.
But the stunt should see Arsenal striker Bendtner, who spent last season on loan at Sunderland, fall foul of tournament rules that ban "ambush" marketing.
UEFA regulations stipulate no advertising should appear on players' kit or cleats during the competition in Poland and Ukraine.
