Bayern extends main sponsorship deal by 4 years

BY foxsports • August 22, 2012

Bayern Munich has extended its deal with main sponsor Deutsche Telekom by four years.

The Bundesliga club says the new deal will take effect from the 2013-2014 season through to mid-2017. The German telecommunications company has been Bayern's main sponsor since the 2002-03 season.

Neither party disclosed the financial conditions of the arrangement.

Kicker magazine speculates that the new deal is worth ?30 million ($37.2 million) each season to Bayern, up ?5 million ($6.2 million) per season from the current agreement.

Bayern finished runner-up in the Bundesliga last season, when it also lost in the Champions League and German Cup finals.

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