A South African budget airline has dropped a national newspaper advertisement after FIFA complained it breached ``ambush marketing'' laws surrounding the World Cup.
The airline, Kulula, ran an ad describing itself as the ``Unofficial National Carrier of the You-Know-What'' in the country's Sunday Times newspaper on Feb. 28.
FIFA's lawyers notified Kulula the ad violates South African law and created ``an unauthorized association with the 2010 FIFA World Cup.''
The airline, which is renowned for its unconventional marketing style, said FIFA told it not to use soccer balls or the words ``South Africa'' in its advertising.
Kulula dropped the ad but said it was ``ludicrous'' that it could not use items relevant to South Africa.
The tournament begins June 11.
