'We are all Neymar': 120,000 Neymar masks produced for Brazil match

Published Jul. 8, 2014 11:26 a.m. ET

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Brett Smiley

Neymar will be absent from the pitch at Estadio Mineirao for Tuesday's semifinals match between Brazil and Germany, but his likeness will not.

A group of Brazilian ad agencies have joined in an unsponsored campaign to show their support for Neymar and unify fans by collectively printing 120,000 Neymar masks for fans to wear at the match. A message on the website about the campaign reads (translated from Portuguese): “If Neymar can’t get on the field, we will go for him. Make a mask with his photo and put on face for the match. And make another and give to friends. On Tuesday, we're all Neymar.”

Here’s what it looks like:

The masked Neymar army may grow much larger than the 62,000 that can fit into the stadium. Word is spreading on social media platforms under the hashtag #somostodosneymar (translation: We are all Neymar), directing people to a website where fans and/or anyone who might to go incognito as a wealthy, good-looking soccer star can print their own mask. 

On Saturday, Neymar suffered a fractured verterbra in his back after Colombian defender Juan Camilo Zuniga kneed him in the back late in the match.

Here are some people wearing their Neymar masks and also a color version -- because if you're going to spend some time as Neymar, may as well get the blond-dyed hair right.

[H/T Ad Age] 

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