In the spring of 2013, a team of FOX Sports Florida and FOX Sports Corporate executives traveled to the University of Florida to present senior-year advertising students with their FOX Sports University project.
FOX Sports University is a program that FOX Sports developed with prestigious academic and athletic institutions from around the country. Each class partners with a FOX Sports Media Group business to address a marketing, research, technology or strategy opportunity. Students then team up to create real-world solutions, products and campaigns to address said opportunity.
For FOX Sports Florida, the opportunity came in the form of the Miami Marlins as students were tasked with creating an on-air marketing campaign for FOX Sports Florida's Marlins broadcasts. After a semester's worth of work, a winning team was chosen and Marlins' Baseball Tips were born.
Watch below for the first three spots and stay tuned later this year for a fourth commercial. For more info on FOX Sports University and bringing FOX to your school, visit http://foxsportsuniversity.com.
