Tim Duncan's new cereal is appropriately boring

Tim Duncan's new cereal is appropriately boring

Updated Mar. 4, 2020 1:49 p.m. ET

Given his lack of charisma, endearing as it may be, Tim Duncan makes for an unlikely pitchman. But the former Spurs big man stars in a commercial for a new limited-edition cereal that bears his name, and does a pretty good job.

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While Duncan shows a rare glimpse of personality in the commercial, the cereal itself is befitting The Big Fundamental: honey nut toasted O’s with chocolate puffs. No frosting, no marshmallows. It’s just what you need to start the day. The mid-range jumper of cereals. 

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