CHICAGO (AP) Michael Jordan has arrived at a Chicago federal courthouse for a civil trial that will examine the market value of the basketball star's identity.
The trial beginning Tuesday stems from a lawsuit the ex-Chicago Bull brought against a grocery-store chain for the unauthorized use his name and persona in an ad.
The six-time NBA champion entered through front doors after a judge denied his request to enter through a security tunnel. Jordan walked through a metal detector and showed ID to security.
A judge previously found the now-defunct Dominick's Finer Foods invoked Jordan's identity without permission. The unresolved issue is damages.
The 2009 magazine ad congratulated Jordan on his Hall of Fame induction. Over a $2-off steak coupon, the text says, ''You are a cut above.''
Jordan's expected to testify.
