Beyonce is launching her own sportswear brand and people are freaking out
Published
Mar. 31, 2016 12:28 p.m. ET

Nick Schwartz

Beyonce is launching her own "activewear and athleisure" brand for women named Ivy Park, and the Internet is predictably melting down. Beyonce stars in a trailer for the brand that was released Thursday, which features an appearance by her daughter, Blue Ivy.
According to BuzzFeed, the brand will be available in April at Topshop, Nordstrom, Selfridges, Net-A-Porter, Hudson Bay and Zalando
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me before IVY Park vs. me after after IVY Park pic.twitter.com/FS1HCruiXw
— BuzzFeed (@BuzzFeed) March 31, 2016
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