Nope. No flames. But thanks for letting us know.
That's been the bemused response from the KCK Fire Department, which has spent the past few days fielding concerned phone calls about a burning billboard on southbound I-35.
Yep, the Royals' marketing team may have done its job a little too well. The team's latest attention-grabbing billboard features speedy outfielder Jarrod Dyson scorching a path across the I-35 sign. It pairs already-charred wood with yellow, orange and red rope lights to create a (really) realistic effect.
"The billboard is really cool, and looks real," said KCK Fire Marshal John Zimbelman in an interview with local media. "So I called (the billboard company) to say, 'You guys did a really good job, but we're getting calls.'"
Want to check out the sign for yourself? Head south on I-35, just west of Cambridge Circle in Kansas City, Kansas -- just don't call the fire department.
