Record-setting opening ceremony for NBC

Record-setting opening ceremony for NBC

Published Jul. 28, 2012 2:53 p.m. ET

The Olympics opening ceremony was seen in the U.S. by 40.7 million people, making it the most-watched opening ceremony for a summer or winter Olympics.

The Nielsen company said Saturday that the average viewership topped the previous record of 39.8 million people who watched the opening of the 1996 summer Olympics in Atlanta. The London festivities bucked a tradition that American viewers are generally more interested in these ceremonies when they are on U.S. soil.

The 2008 ceremony in Beijing reached slightly fewer than 36 million people.

The strong ratings came despite - or perhaps because of - complaints about NBC not streaming the ceremony live online.