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Louisiana-Monroe got the ball to open the game and started moving down the field against No. 20 Baylor.
The Warhawks, coming off a road victory against Wake Forest of the ACC and playing a Big 12 team they took to the wire last season, got to the Baylor 18 on their opening drive. But they failed to convert on fourth down, and 21 seconds later Baylor scored the first of its 10 touchdowns in a 70-7 victory Saturday.
''It's frustrating. We came out in the first drive, especially opening and getting the ball, and went all the way down the field and turned it over on downs,'' said ULM's fourth-year starting quarterback Kolton Browning ''We had a lot of confidence coming into this game, and we didn't take advantage.''
Bryce Petty threw for 351 yards with four touchdowns and ran 2 yards for another score while playing just more than a half for Baylor (3-0).
Including interception returns for TDs by Joe Williams and Terrell Burt, the Bears were up 35-0 after the first quarter. That was already worse for the Warhawks (2-2) of the Sun Belt Conference than their season opener against another Big 12 team, a 34-0 loss at No. 14 Oklahoma.
''We had a couple of miscues that hurt. Two pick-sixes. That's definitely disheartening,'' said Browning, who finished 17-of-41 passing for 219 yards with a touchdown and the two picks. He ran 10 times for 43 yards.
Baylor is the first FBS team since LSU in 1930 to open a season with at least 60 points in three consecutive games, according to STATS. Those Tigers had at least 70 points in each of those games - Baylor scored 69 in its opener before 70 points in each of its last two games.
Based on data available since 1996, STATS said Baylor was the first team to score at least 28 points in the first quarter in three consecutive games.
''We don't match up with them very well. Not very many people do,'' ULM coach Todd Berry said. ''We knew we were going to have to take some chances early on, both sides of the football. When you take a lot of chances, sometimes you get burned. We got scalded. We didn't just get burned. We got scalded.''
The Warharks suffered their worst loss since a 73-7 defeat at Auburn in 2003.
After the second interception return for Baylor, ULM fumbled the ensuing kickoff to set up Petty's 2-yard TD run that made it 35-0.
Baylor scored again before the Warhawks scored their only TD late in the first half. Scrambling on fourth down, Browning hit Harley Scioneaux for a 9-yard TD.
The only other FBS or FCS team since 1996 with 28 points or more in the first quarter in any three games in the same season was Oklahoma in 2008, when the Sooners had Heisman Trophy-winning quarterback Sam Bradford and running back DeMarco Murray. That team had five consecutive games with at least 60 points during the middle of the season.
Lache Seastrunk ran 10 times for 156 yards, including a 75-yard TD sprint down the right sideline in front of the ULM bench only 17 seconds into the second half. It was his seventh consecutive 100-yard rushing game, extending his school record and the nation's longest active streak.
Antwan Goodley had five catches for 156 yards and his two scores. Tevin Reese had six catches for 123 yards, with a 47-yard TD on Baylor's second drive for a quick 14-0 lead.
The Bears had seven offensive touchdowns in the 10 drives Petty played. Those TD drives took a total of 6 minutes.
By the time Petty put on a baseball cap and was done for the day, after two more Bears touchdowns in the first 3 minutes after halftime, they led 63-7 and already had 583 total yards on 46 plays in only 10 1/2 minutes with the ball.
Baylor finished with 781 total yards, matching the school record set in its last game, two weeks ago in a 70-13 win over Buffalo.
''I haven't been down 70-7 in my life,'' said Berry, who was then asked when he knew the game was over. ''I think when they had 42-0 in the first quarter. I think that was the moment.''
That was actually less than 2 minutes into the second quarter, when Goodley had a 65-yard TD catch to go along with his 63-yarder on Baylor's first drive.
