Show must go on: SMU game is free, and stadium Jumbotron is there to help

You've likely heard by now of Southern Methodist University making Saturday's football game vs. UCF free to the public due to inclement weather.
In case you haven't:
It's @SMU_Football gameday...and admission is FREE! #PonyUp, #BundleUp, & say goodbye to your seniors! pic.twitter.com/XnAKp71S4j
— SMU Athletics (@SMUMustangs) December 7, 2013
Yes, the football game must go on.
Even if the weather is a balmy 25 degrees — and feels like 17.
RT @SMU_Football: 24 deg. kickoff game time temperature ties the coldest kickoff temp in program history. (vs. Alabama in 1983) #UCF
— AP Top 25 (@AP_Top25) December 7, 2013
Even if classes and exams on the main campus have been canceled through the weekend.
And even if there will be no tailgating allowed.
Really, the weather is that bad.
But SMU is making moves to make the game a bit more comfortable, and that's where this comes in:
SMU stadium jumbotron showing logs on a fireplace. Brilliant. pic.twitter.com/mf5yIWGmRJ
— Paul Tenorio (@osknights) December 7, 2013
Plus, free parking and discounted hot chocolate should help warm up the crowd, as sparse as it may be.
The crowd in Dallas for SMU-UCF (it's really freakin cold there). pic.twitter.com/fAZRxb8EV0
— Cork Gaines (@CorkGaines) December 7, 2013
Got those 50 yardline seats for the @UCF_Football vs SMU #IceBowl All @UCF fans in attendance should get a #SCTop10 pic.twitter.com/xJkjLLph7g
— Ryan Totka (@RyanTotka) December 7, 2013