PrimeSport Extends Partnership with Tournament of Roses;R Through 2014.

Published Oct. 15, 2010 10:02 p.m. ET

foxsports

Byline: Benzinga Staff

ATLANTA--(BUSINESS WIRE)--

PrimeSport, the global leader in event packages and hospitality for sports and entertainment events, today announced that it has extended its partnership with the Tournament of Roses through 2014, which will include hosting the hospitality event for the 2014 BCS National Championship. This year will mark PrimeSport's fifth year as the official hospitality and corporate travel partner for the Tournament of Roses.

The Rose Bowl Game(R) is among the highlights of the college football season year after year. Full of history and tradition, fans anxiously await the announcement of the participating teams. Played on NewYear's Day, the Tournament of Roses attracts fans from across the country to enjoy the Rose Parade(R) and the highly anticipated Rose Bowl Game.

"We have a longstanding and trustworthy partnership with PrimeSport, who we know will handle this event flawlessly based on our previous experience," said Scott McKibben, Executive Director of the Tournament of Roses. "PrimeSport will ensure that we deliver unforgettable experiences to fans that will allow them to come experience the rich tradition of the Rose Bowl Game on New Year's Day."

Through its partnership with the Tournament of Roses, PrimeSport is offering preferred packages to the 2011 Rose Bowl Game, which can include game tickets, hotel accommodations and access to the CorporateHospitality Village, located immediately adjacent to the Rose Bowl Stadium. As a partner of the Tournament of Roses, PrimeSport will build out the 5-acre hospitality village on behalf of the Tournament of Roses, providing pre and post-game hospitality options in shared or private tents for individuals and corporate groups.

"Every year the Rose Bowl Game is one of the most anticipated sporting events as it truly embraces the tradition and rich history of Pasadena, while it also features an exciting kickoff between two of thetop teams in the country," said Sam Soni, CEO of PrimeSport. "We arehonored to be a part of enhancing this celebrated event and contributing to improving the Rose Bowl experience."

About PrimeSport

PrimeSport is the leading global Sports Travel and Event Management company, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams and the Rose Bowl Game(R). The company is the official provider of hospitality and ticket programs with select NCAA Championships including the NCAA(R) Division I Men's Basketball Championship Tournament, NCAA Men's Final Four(R), NCAA Women's Final Four(R), NCAA Men's College World Series(R), and NCAA Men's Frozen Four(R). PrimeSport is a privately-held company, headquartered in Atlanta, GA. For more information, visit www.primesport.com or call 1-800-591-9198.

NCAA, Final Four, Women's Final Four, College World Series and Frozen Four are trademarks of the National Collegiate Athletic Association.

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