Kicking field goals at Minnesota means meeting 'dramatic gopher'

Forget waving your arms behind the goalposts: Minnesota has come up with the greatest way ever to distract opposing field goal kickers.
[See also: PHOTOS: College football's hottest cheerleaders]
Before a field goal attempt by Wisconsin kicker Jack Russell in the first half of last week's game, a scoreboard at TCF Bank Stadium showed the "dramatic gopher" that has 2.3 million views on YouTube since being posted in 2008 to distract him. Russell hit the field goal anyway, but the picture above has gone viral on the internet for Minnesota's genius.
[See also: PHOTOS: College football’s hottest WAGS of 2013]
Although the animal in the video is actually a prairie dog, we're giving the Gophers' athletic department artistic license to pretend this is a gopher if it means this will become a tradition at Minnesota home football games.
Most popular on LostLettermen.com:
• GALLERY: Grading college football’s new 2013 uniforms
• College football player & coach celebrity look-a-likes
• VIDEOS: Top 10 biggest hits in college football history
• College football's funniest names ever ft. Jim Bob Cooter
• PHOTOS: College football Top 20 best helmets
• NFL draft’s top 50 busts: Where are they now?