Bridgepoint Education new sponsor of Holiday Bowl

Published Apr. 30, 2010 4:43 p.m. ET

foxsports

Bridgepoint Education is the new title sponsor of the Holiday Bowl.

The San Diego company, which runs Ashford University and University of the Rockies, signed a deal through the 2012 game, with an option for 2013.

Pacific Life Insurance Co. had been the title sponsor for the last eight years. The Holiday Bowl is scheduled for Dec. 30.