Big Ten Network changes name to BTN

Published May. 31, 2011 1:00 a.m. ET

foxsports

The Big Ten Network is changing its name to BTN.

Network President Mark Silverman says in a Tuesday news release that the new name and logo are designed to give the network a broader brand under which it will launch new products. Silverman didn't say what those products would be.

The release says the network's TV programming will remain focused on Big Ten sports and schools.

The network is owned by the Big Ten and Fox Cable Networks. Silverman says many viewers and news media members already use BTN as an abbreviation.