The insurance firm Aflac is sponsoring the Heisman Trophy next season.
The company said Friday it will offer its key accounts and brokerage partners access to Heisman-themed events. The vice president of sponsorships and emerging markets says the company is working with major universities to line up the events.
Vice president Danny Fleishman says the company is honored to be partnered with the Heisman and he is excited about the future of the sponsorship. Fleishman says the Heisman Trophy Trust and Aflac have a mutual level of respect.
The company, whose duck "spokesman" in TV ads has become a fixture in pop culture, has a multi-year deal. The terms have not been released.
The Heisman is given each year to college football's most outstanding player.