Mars signs new multi-year contracts with Joe Gibbs Racing and NASCAR
AUG 13, 2014 10:00a ET
Candy maker Mars announced Wednesday that it has signed new multi-year contracts with Joe Gibbs Racing and NASCAR to remain the primary sponsor of Kyle Busch and the No. 18 JGR Toyota NASCAR Sprint Cup Series entry, as well as the Official Chocolate of NASCAR.
Terms of the deal were not disclosed.
M&M's will continue as the primary paint scheme for the No. 18 for all but six races, when Interstate Batteries will be the primary. A team spokesman said it will be the same number of races M&M's has had since 2008, when Busch joined the team.
"Being the M&M'S® driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career," said Busch in a statement issued by the team Wednesday morning. "This is great news for everyone at Joe Gibbs Racing and our fans, but also shows how dedicated Mars is to our sport. With this news, any trip to Victory Lane will be even sweeter."
Busch will continue as the driver of the No. 18 "next year and beyond," according to the team spokesman.
"Mars and its iconic brands have been part of NASCAR for decades, and we're excited to keep that winning tradition going," said Roy Benin, Chief Consumer Officer at Mars Chocolate North America. "As the sport has grown throughout the years, so has our involvement in it and we're incredibly proud of the strong partnership we've forged with Joe Gibbs Racing and the league."