Richard Petty Motorsports will introduce the Nautica sponsorship on its No. 43 Ford at Richmond International Raceway this weekend.
AJ Allmendinger will carry Nautica as his primary sponsor for the two-day show.
While the parent company VF Corporation, has a long-time presence in NASCAR with its Wrangler brand, Nautica represents a lifestyle category.
“We feel good that an organization as well known as Nautica has decided to showcase its brand on the No. 43 Ford,” said team owner Richard Petty. “We welcome them to the RPM family and look forward to showing them everything the sport has to offer this weekend in Richmond.
"The No. 43 team has shown great promise this season and AJ is a force to be reckoned with every week. We’re excited to have Nautica here this weekend and we think NASCAR’s legions of fans will be enthusiastic as well.”